Marty Neumeyer on Branding

Sketchnote with a smattering of quotes from Marty Neumeyer, one of the most prolific voices in strategic thinking. Check out Brand Gap, Zap and Scramble to see how he has transformed the way we think about brand and design.

On a side note, Neumeyer has it completely right when he says that designers don't solve problems, they work through them. That's the strategic design process - it's gold.